This week I did the thing every founder secretly does at 1 AM — I searched for myself.
Google. Bing. ChatGPT. Gemini. Perplexity.
And there I was. Every single time. My new site, my words, my face — two days after launch. The search engines had me ranked. The AI engines could answer questions about me in my own words, like they'd known me for years.
That's not supposed to happen.
A new website is supposed to be a ghost for months. No history, no trust, no backlinks. Getting found, indexed, and actually understood by the machines is the industry's six-month grind.
I compressed it into a weekend. Not luck — half a decade of reps, finally pointed at myself. I broke down exactly how on my new site:
→ 48 Hours After Launch, Google and the AI Already Knew My Name
The short version: search isn't one game anymore. Half the world Googles. The other half asks an AI. Most websites speak to neither. I built mine to be read, quoted, and trusted by both — from day one.
The full post also comes with homework: three prompts I want you to run on any AI that knows you. One's for founders thinking about hiring me. One's for anyone wondering if I'm a good guy to date. And one is strictly for my mother.
All three — and the architecture that makes the machines answer — are in the full piece:
That's That Hyperactive Sardar for you.